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Snap Stock Plummets 24% Amid Slowing User Growth and Ad Glitches
Snap Stock Plummets 24% Amid Slowing User Growth and Ad Glitches
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BTCCSquare news:
Snap Inc. shares tumbled 24.3% in August 2025 after disappointing investors with modest guidance and technical setbacks. While Q2 results showed a 7.4% year-over-year rise in daily active users, the growth rate continues decelerating from prior double-digit highs. An advertising system glitch exacerbated revenue pressures, though management insists demand for ad inventory remains strong.
The social media firm now faces twin challenges: reigniting user expansion while maintaining advertiser confidence amid macroeconomic uncertainty. Snapchat's auction pricing error—since resolved—highlighted operational vulnerabilities in its Core revenue engine. Market reactions were swift, with a 17% single-day drop following earnings.
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